Dating industry revenue
Dating industry revenue - Boob cam pool sex sex web
When it comes to finding love, “there’s a lid for every pot,” as the saying goes.
Members tend to inflate their yearly salaries by 20 percent or more.
Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.
That growth is already beginning to attract investors.
With over 20 million members, radio and TV advertisements and a vast internet presence, they are truly an effective income-generator. charges .99 for a one-month membership while boasting about its 29 million members.
Again, you can see how quickly the dollars add up for Match.com, too.
Last December, more than 1 in 10 American adults visited dating sites, spending more than an hour a day there on average, according to Market research company Nielsen.
(The 1.8 million visitors to OKCupid topped the field for time spent, at 3 hours a day.) Changing demographics are a big part of what’s inflating the industry.
Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.
The Passion Network, for example, is a small empire of 250 dating hubs like bronypassions.com, for fans of the My Little Pony TV series; for mustache mavens; and even zombiepassions.com, for those obsessed with the walking dead.
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The result of this spending is seen on the company’s bottom line.